"Grow something meaningful."
This project showcases an ad campaign that focuses on appealing to the emotions of the target audience. The target audience includes adults around 30-50 that are looking to build stronger family connections. The ad campaign follows using plants as a way to grow more meaningful connections people. Friendly and inviting type was used to further the importance of relationships. The use of illustration over the ad emphasizes the growth of these interpersonal relationships.
*Disclaimer: This is a student project and is not affiliated with Miracle-Gro*