"Horror Film Festival"
This project utilizes an original typeface to advertise a horror movie film festival. With use of branding and illustration, the project aims to attract viewers to the horror movie festival by capturing a creepy atmosphere. While at the festival, there are event-exclusive products available for purchase that can be used for free refills throughout the event. These are also created with the same branding as the advertisement poster. The color palette creates a gothic feel that will appeal to young horror-movie enthusiast.